Maxime Willems
YOURS FAITHFULLY
Chapter 1
After a distracting weekend in London and joyful Christmas festivities the "follow a stranger" project suddenly re-emerged during my Christmas holidays and would pursue me all along. But this time without the bitter aftertaste.
It may have been due to the less academic environment but all of a sudden, very constructive thoughts popped up in my mind and would not stop floating. My left-brain was officially in Standby mode. As a result the rebelling emotion linked to the entire project was changing and slowly faded away and was replaced by pleasure and ambitions.
That's the moment where it was evident that I would not be handing in a very scholastic WORD document or any other version offered by the Microsoft Office range. Mr Laubignat had opened the game with a reduced number of rules, giving everyone a free rein to do what they like.
From now on it was crystal-clear that a BLOG would be the only possible format to record my adventure of "Tracking the relation of an unknown customer towards a brand during 4 weeks".
It may have been due to the less academic environment but all of a sudden, very constructive thoughts popped up in my mind and would not stop floating. My left-brain was officially in Standby mode. As a result the rebelling emotion linked to the entire project was changing and slowly faded away and was replaced by pleasure and ambitions.
That's the moment where it was evident that I would not be handing in a very scholastic WORD document or any other version offered by the Microsoft Office range. Mr Laubignat had opened the game with a reduced number of rules, giving everyone a free rein to do what they like.
From now on it was crystal-clear that a BLOG would be the only possible format to record my adventure of "Tracking the relation of an unknown customer towards a brand during 4 weeks".
